- Provide strategic input for the development of new markets, target groups and sales channels
- Conduct comprehensive market analyses to identify growth opportunities
- Develop, expand and secure a sustainable customer base and sales network
- Implement approved sales and marketing activities to achieve business objectives
- Identify customer needs and initiate new product developments accordingly
- Systematically and continuously evaluate the company’s market position
- Develop and execute a human resources strategy to achieve budgeted sales targets
- Ensure sustainable reporting within existing Customer Experience Management (CEM) modules
- Prepare continuous reporting on agreed Key Performance Indicators (KPIs) for management review